Salem State Announces Partnership with BSN Sports and Nike

SALEM, Mass. - The Salem State athletic department is excited to announce its partnership with BSN Sports and Nike. BSN will serve as the official provider for athletic apparel and equipment, distributing high-end Nike products to Salem State student-athletes and coaches. 

"We are really excited to partner with Nike and BSN as we grow our brand," said Salem State Athletic Director Nicolle Wood. "They have an outstanding footprint across New England and a focus on customer service that has already been impactful to our teams and coaches."

BSN Sports Field Director Michael Boen, a Massachusetts native himself, explains his excitement about working with a local school like Salem State. "As someone who grew up in Massachusetts, I'm incredibly excited to partner with Salem State University and support an athletic department with such a strong tradition and commitment to its student-athletes," said Boen. "It's been a pleasure working with Nicolle Wood and the entire athletic department throughout this process, and I'm looking forward to building relationships with the coaches and helping provide the resources and support they need to continue elevating Viking Athletics. This is an exciting partnership, and I'm grateful to be a part of it"

Nike will serve as the official brand for all 15 of Salem State's Division III programs. The agreement is supported by BSN SPORTS' Collegiate Select program, which provides comprehensive apparel, equipment, and fanwear for collegiate athletics, intramurals, clubs, and staff at various D-I, D-II, D-III, NJCAA, and NAIA schools.

Vikings fans and alumni will also benefit from these partnerships through enhanced BSN SPORTS online stores, which offer new opportunities to show their Salem State spirit.

About BSN SPORTS

Farmers Branch-based BSN SPORTS is a leading marketer, manufacturer and distributor of sporting goods, apparel and equipment. A division of Varsity Brands, BSN SPORTS markets and distributes its products to over 150,000 institutional and team sports customers in colleges and universities, middle and high schools, and recreational programs throughout the United States via catalog, e-commerce, and direct sales. Focused on providing game-changing solutions through local partnerships, multi-brand selection, and one-stop shopping for equipment and uniforms, BSN SPORTS' more than 3,000 employees have been helping elevate participation in team sports since 1972. For more information about BSN SPORTS, please visit www.BSNSPORTS.com.

About NIKE

Based in Oregon, Nike is a leading inventor and distributor of athletic gear and equipment across the globe. "NIKE, Inc. is a team comprised of the Nike, Jordan and Converse brands driven by a shared purpose to leave an enduring impact," according to their website.